By Abiodun Adewale
Turkish champions Galatasaray are targeting revenue of €21.5 million! from the sales of a special Victor Osimhen fan box, after acquiring the services of the Nigerian on a permanent deal from Napoli for €75m, PUNCH Sports Extra reports.
Galatasaray unveiled 100,000 pieces of a special collector’s box named “Solo Il Gala Osimhen Box”, putting each for sale for €215 at the club’s store.
With an initial print run of 100,000 units, Galatasaray aimed to generate approximately €21.5 million in revenue if the entire special collection is sold out.
The collection box was designed specifically for Osimhen’s Galatasaray career, and could fund his €15 million per season salary.
Inside the box is a specially designed jersey exclusive to this series.
In addition, the box included a special mask made from rubber-like material, inspired by Osimhen’s iconic mask, featuring Galatasaray’s five stars.
“Fans will also have the opportunity to own a special scarf with yellow and red details, themed “Solo Il Gala,” the club announced.
“Through the QR code on the jersey’s label, users can access exclusive digital content, Osimhen’s messages, and digital platforms detailing this historic transfer’s place in Galatasaray’s history.
“This jersey in the box is not my jersey, it is all of ours. Every time you wear it, remember our history, remember us.”
Galatasaray are banking on a combination of robust merchandising, matchday revenues, and sponsorships to balance the books.
The club reportedly earned €85 million from shirt sales last season and projects total commercial revenue at around €150 million, which far eclipses domestic broadcast rights worth only €18 million.
“The fans are our biggest investors,” Galatasaray president Dursun Özbek said during a press conference.
“We call on them again to fill the stadium and support this team. Every Osimhen box purchased is a contribution to writing history.”
The Nigerian star, alongside Leroy Sané, was unveiled in front of tens of thousands of fans during a friendly match against Lazio on Saturday evening.
During his loan spell last season, the 26-year-old scored 37 goals and eight assists in 41 games.
